How much does Synthesia cost?

Synthesia pricing is structured into four main tiers: Free, Starter, Creator, and Enterprise, with the paid entry point starting at $22 per month when billed annually. For most individual creators and small businesses, the Creator plan at $67 per month represents the best balance of features, including access to over 30 video minutes and custom avatars.

Key takeaways

• Entry-level cost: The Starter plan is the most affordable paid option at $22/month (billed yearly), providing 120 minutes of video per year.
• Seat-based scaling: Costs increase as you add more editors; the Creator plan allows for 1 editor and 5 guests, while Enterprise offers unlimited scaling.
• Minute limitations: Unlike traditional video editors, Synthesia charges based on the duration of video generated, making script efficiency a primary cost-saving lever.
• Custom Avatar fees: Creating a personal AI avatar often requires a separate one-time or recurring fee depending on the specific tier and complexity.
• Enterprise flexibility: Large-scale organizations can negotiate custom rates that include advanced security, SOC2 compliance, and dedicated support.

Is there a free version of Synthesia?

Yes, Synthesia offers a Free plan that allows users to create a limited amount of content to test the platform's core features. This tier is primarily designed for trial purposes, offering 36 minutes of video per year and access to over 60 basic avatars. However, videos produced on the Free plan typically include a Synthesia watermark, and you are restricted from using the content for high-stakes commercial purposes without upgrading to a paid subscription.

What are the differences between Starter and Creator plans?

The primary differences between the Starter and Creator plans lie in the volume of video minutes and the diversity of available avatars. The Starter plan ($22/month) is built for individuals making short-form content with a limit of 120 minutes per year. In contrast, the Creator plan ($67/month) increases your allowance to 360 minutes per year and unlocks over 90 premium avatars. The Creator tier also introduces the ability to upload custom fonts and use a branded player, which is essential for professional consistency.

How do video minutes work in Synthesia?

Synthesia operates on a credit-based system where one minute of generated video equals one credit. These credits do not typically roll over from year to year on the standard annual plans, so it is vital to forecast your production needs accurately. If you exhaust your minutes mid-cycle, you may need to upgrade to a higher tier or wait for your next billing cycle to reset. Using tools like a Storyboard Generator (Webinar) can help you refine scripts before hitting the generate button to avoid wasting these valuable credits.

What is included in the Enterprise tier?

The Enterprise tier is a custom-priced solution designed for large organizations that require more than just video generation. It includes unlimited video minutes, custom avatar creation, and advanced collaboration features like shared folders and workspaces. Most importantly, it provides administrative controls such as Single Sign-On (SSO), a dedicated account manager, and brand safety filters that ensure all generated content aligns with corporate guidelines. This tier is quoted individually based on the volume of seats and expected video output.

How to do this in SynaBot

Optimizing your Synthesia spend requires careful planning of your content pipeline and script accuracy to minimize wasted video minutes.

1. Use the Project Manager to map out your monthly video requirements and determine which pricing tier fits your annual minute count.
2. Develop your video scripts using the Newsletter Issue Factory: SaaS Template to ensure high-value messaging before spending credits.
3. Structure your visual flow with the Storyboard Generator (Webinar) to prevent re-rendering videos due to layout errors.
4. Consult the Course Builder if you are using Synthesia for educational content to maximize the impact of every generated minute.
5. Analyze your budget and potential ROI using the One-Page Strategy Canvas for E-commerce to justify an Enterprise upgrade.

Common mistakes to avoid

• Ignoring the watermark: Many users assume the Free plan is sufficient for YouTube channels, only to find the watermark unprofessional; always budget for the Starter plan at minimum for public content.
• Overestimating minute needs: Do not jump straight to the Creator plan if you only produce one 5-minute video a month; the Starter plan's 120-minute annual cap is often enough for beginners.
• Script errors during generation: Every time you click "Generate," credits are consumed. Failing to proofread scripts using a Smart Document Explainer can lead to costly re-renders.

By selecting the right plan and preparing your scripts meticulously, you can leverage high-quality AI video without overspending on unused features or wasted credits.