AI consultancy for small businesses that want results, not slide decks.
By Mark Barclay · Last updated
Key takeaways
- •SynaBot AI Consultancy is independent AI advisory for SMB and mid-market teams.
- •Engagements cover strategy, tool selection, prompt design, rollout and enablement.
- •Delivered directly by Mark Barclay — no junior handoff.
- •Fixed-scope engagements starting at a discovery workshop; no long-term retainers required.
Most AI consultancies are built for the FTSE 100. SynaBot is built for the rest of us — founders, small teams and professional services firms who want a clear plan, a working pilot, and people who can actually use it.
- A prioritised AI roadmap for the next 90 days
- A working pilot you actually use, not a prototype
- A team trained to keep going without us
- Clear measurement of time and money saved
What is SynaBot AI consultancy?
SynaBot AI consultancy is a short, outcome-led engagement that helps small businesses and internal teams adopt AI properly. We map where AI can actually move the needle for you, build a focused pilot using the right model and tools, and train your people so the value compounds after we leave. It's the same thinking that powers our specialist AI assistants, curated prompts and independent tools directory — applied to your business.
Who is it for?
- Founders & small teams who want AI working inside the business this quarter, not next year.
- Professional services (legal, finance, marketing, recruitment) replacing low-value admin with AI workflows.
- Operations & ops leads inside larger companies who need a fast, vendor-neutral second opinion before committing to a platform.
How is this different from a normal AI agency?
Most agencies sell you the tool they're partnered with. We don't take vendor commissions, we don't sell six-month retainers, and we don't start by building. We start by listening, scope a fixed-price piece of work, and prove value in weeks — not quarters. If a $20/month tool will solve your problem, we'll tell you that.
Three ways to work together
Each engagement is short, fixed-scope, and designed to stand on its own. Most clients start with Discovery and graduate into a Pilot.
AI Discovery Sprint
We map your business, score where AI can actually help, and hand back a prioritised roadmap you can act on with or without us.
- Stakeholder interviews and process audit
- Use-case longlist scored by impact and effort
- Tooling and model recommendations (vendor-neutral)
- Prioritised 90-day roadmap
The Internet Monkeez, a growth agency, ran the AI Discovery Sprint and identified 5 high-ROI use cases from their operations. The team now saves 28 hours per week on manual reporting and content workflows, and the first AI Pilot Build shipped within 5 days of the roadmap being signed off. "The SynaBot Team are extremely knowledgeable when it comes to AI," said the agency founder.
AI Pilot Build
We pick one high-value use case from the roadmap and ship a working pilot — an assistant, an automation or an internal tool — with measurement baked in.
- Solution design and prompt architecture
- Custom assistant or workflow build
- Integration with your existing tools
- Success metrics and a measurement dashboard
The Internet Monkeez used the AI Pilot Build to launch an AI-Powered Target Audience Hangout that identified previously unknown online audiences. The tool was live in 2 days.
AI Enablement & Training
We train your team to use AI safely and well — so the pilot keeps paying back long after we're gone.
- Live, role-specific workshops
- Prompt libraries tailored to your business
- Internal policy and safe-use guidance
- Optional monthly office hours
Three of The Internet Monkeez management team completed a one-day AI Enablement & Training workshop with continued coaching when required. The team now uses 6 SynaBot AI Assistants on a daily basis to lead the growth drive.
How does an engagement run?
No mystery, no ten-page methodology deck. Four steps, weekly demos, everything documented.
- 01
Discovery call
A 30-minute call to understand the business, the pressure points and what 'good' looks like.
- 02
Scoped proposal
A short, plain-English proposal — fixed scope, fixed price, no fuzzy hourly retainers.
- 03
Sprint or build
We work in short cycles with weekly demos, so you see progress and steer it, not just receipts.
- 04
Handover & enablement
Everything we build is yours, documented and demoed to your team — no black boxes, no lock-in.
The principles we work by
These four rules decide what we recommend, what we refuse, and what we ship.
Use case before tool
We start from the job to be done, not the latest model. The right answer is sometimes a prompt template, not a platform.
Vendor neutral
We're not on commission. OpenAI, Anthropic, Google, open-source — we recommend what fits your data, budget and risk.
Safe by default
Privacy, IP and prompt safety are baked into every engagement. Your data doesn't end up training someone else's model.
Useful before clever
We'd rather ship one boring AI workflow that saves 8 hours a week than a flashy demo nobody uses.
Need a custom AI chatbot too?
If the right answer turns out to be a customer-facing AI chatbot — for your website, support desk or internal team — we build those end-to-end through SynaBot Chatbot Development.
Ready to talk about your AI roadmap?
Book a free 30-minute discovery call. No pitch deck, no obligation — just a straight conversation about what's possible.