intermediate 60 min
How to write a press release with AI
Draft a journalist-ready press release without hiring a PR firm.
Guide curated and reviewed byMark Barclay
Before you start
- A genuine piece of news
- A short list of journalists on the right beat
Tools you'll use
- SynaBot
- HARO/Qwoted
Steps
- 1
Nail the news
One sentence: what is actually new and why should anyone outside your company care? If it's an internal milestone, it's not news.
- 2
Ask for a standard structure
Prompt: "Draft a press release with headline (one line), subhead (one line), dateline, 3-paragraph body (what/why/quote), boilerplate, contact."
- 3
Write the quote yourself
AI-written quotes read like AI-written quotes. Journalists spot them immediately. Write yours in your CEO's actual voice.
- 4
Ask for a media pitch email
"Draft a 4-sentence pitch email to a journalist covering [beat], referencing this press release."
- 5
Time the send
Send Tuesday–Thursday between 9–11am local. Follow up once, on Friday morning.
What you'll have at the end
A journalist-ready press release and a pitch email ready to send.