beginner 20 min

How to write a LinkedIn post that gets engagement with AI

Get past bland "excited to announce" posts and ship something people actually stop to read.

Mark Barclay
Guide curated and reviewed byMark Barclay

Before you start

  • One real, specific story worth telling

Tools you'll use

  • SynaBot
  • ChatGPT

Steps

  1. 1

    Pick one specific story

    Not a generic take. One project, one lesson, one number. Specificity is the whole game on LinkedIn.

  2. 2

    Write the last line first

    What is the payoff? Write it in one sentence. Everything else exists to earn attention until the reader gets there.

  3. 3

    Ask the assistant for three hook options

    Prompt: "Give me three first-line hooks for a LinkedIn post about [story]. Each under 10 words. Each surprising."

  4. 4

    Ask for a full draft with visible line breaks

    LinkedIn rewards short lines. Prompt for: hook, one-line setup, 4 short paragraphs, the payoff line.

  5. 5

    Cut, then post at 8am local

    Read out loud. Cut anything that isn't the story or the payoff. Post between 7–9am on a weekday.

What you'll have at the end

A single LinkedIn post drafted with a strong hook and a clean payoff.