Straight answers to the questions people ask about AI

Paste it in, tell the assistant who the summary is for, and ask for a specific format — bullet points, one paragraph, or an executive brief.

A hallucination is when the model states something confidently that is not true — a made-up quote, a wrong date, a citation that does not exist.

An AI workflow is a repeatable sequence of AI-powered steps — draft, review, format, publish — connected so you run the whole thing with one click.

Give it the facts to work from, tell it to say "I don't know" when it does not, and always spot-check anything about names, dates, quotes, or numbers.

You can build a working assistant for $0 using SynaBot's free tier. Custom assistants with your own data start around $50–$200/month; bespoke development runs $5k–$50k+.

It depends on the vendor and the plan. Business plans generally do not train on your data; free plans often do. Read the data-usage clause before you paste anything sensitive.

Use AI to research prospects, personalize the first line of every email, and generate follow-up variants — but never send a full AI-written cold email untouched.

The context window is the maximum amount of text the model can hold in its "working memory" at once — prompt, uploaded files, and its own reply included.

GPT-5 is smarter, faster, cheaper per token, and better at multi-step reasoning and tool use. For most everyday tasks, the difference is speed and reliability, not raw capability.

No. AI can do 60–80% of the drafting work of a marketing team, but you still need humans for strategy, judgment, and brand voice.