AI, entertainment push app revenue to record $345 mn in Q2: Sensor Tower
India's app market saw record revenue of $345 million in the second quarter. Growth was driven by a surge in non-gaming applications, particularly those leveraging AI and offering entertainment or digital services.
Key takeaways
- India's app market hit $345 million in Q2 revenue.
- AI and entertainment apps are driving non-gaming growth.
- Consumer spending on digital services continues to rise.
- This indicates a strong market for new AI applications.
Why it matters
This trend highlights increasing consumer spending on AI-powered apps and digital entertainment. For professionals using AI tools, it signals a growing market for innovative applications and potential new platforms for productivity and creative work.

