Apple launches new iPhones next month. What's inside the phone is a much bigger deal

Apple is set to unveil significant upgrades to Siri with its upcoming iPhone launch. Concurrently, former Apple design chief Jony Ive is reportedly developing new AI hardware for OpenAI, signaling a potential shift in the AI assistant landscape.
Key takeaways
- Siri is receiving substantial improvements in the next iPhone release.
- Jony Ive is developing AI hardware for OpenAI.
- New AI hardware from Ive could launch next year.
- Expect enhanced AI assistant capabilities and new device types.
Why it matters
These developments could reshape how we interact with AI assistants. Improved Siri might offer more natural conversations and better task completion, while Ive's OpenAI projects could introduce entirely new hardware categories for AI integration.
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