Bollywood box office is booming, but OTT deals remain a hard sell

Source: Livemint· Lata Jha· August 17, 2026
Bollywood box office is booming, but OTT deals remain a hard sell

The first half of 2026 has seen record box office earnings, yet despite this, demand for ancillary rights remains cautious. Buyers are focusing on proven audience appreciation rather than mere box office success, placing tighter restrictions on investments ac…

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