Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec
Source: Adweek· Trishla Ostwal· July 29, 2026
SynaBot summary
AI video creation platform Higgsfield has appointed Mariam Asmar as its inaugural Enterprise Marketing Executive. Asmar brings experience from Braze and McCann to lead the company's business-to-business marketing efforts. This move signals Higgsfield's strategic focus on expanding its enterprise client base.
Key takeaways
- Higgsfield appoints first Enterprise Marketing Executive
- Focus on expanding B2B client base for AI video tools
- Executive brings experience from Braze and McCann
- Signals strategic growth in enterprise AI solutions
Why it matters
This hire suggests Higgsfield is prioritizing enterprise adoption of its AI video tools. Businesses looking to integrate AI into their marketing workflows should monitor Higgsfield's offerings and how Asmar's leadership impacts their enterprise solutions and support.
This story was reported by Adweek. Read the full original article:
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