Meta is bragging about how its AI keeps people on Instagram, while facing lawsuits over addiction

Source: TechSpot· Kishalaya Kundu· July 30, 2026
Meta is bragging about how its AI keeps people on Instagram, while facing lawsuits over addiction

During its Q2 2026 earnings call, Meta said its latest Reels ranking update, the largest one to date, drove a 15-basis-point increase in Instagram sessions. The number of "reshares" has also increased significantly, suggesting the app is doing a better job of…

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