OpenAI launches ChatGPT Ads in India; ‘performance marketing on steroids’ could pull budgets from search, says Gowthaman Ragothaman

Source: Storyboard18.com· Indrani Bose· August 27, 2026
OpenAI launches ChatGPT Ads in India; ‘performance marketing on steroids’ could pull budgets from search, says Gowthaman Ragothaman

The launch also raises questions around the role agencies will play as OpenAI simultaneously prepares to make its advertising platform available on a self-serve basis.

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