Southeast Asia is ‘hungry for innovation’ and eager to leapfrog, says SAP’s new APAC president Verena Siow

Southeast Asian nations are rapidly adopting AI-native systems, outpacing more established economies. This surge is driven by a lack of entrenched legacy technology, allowing for quicker integration of modern AI solutions.
Key takeaways
- AI adoption outpaces mature economies in Southeast Asia
- Lack of legacy systems accelerates AI integration
- Region shows significant hunger for technological innovation
- Opportunity for new AI tool development and deployment
Why it matters
Businesses in Southeast Asia are demonstrating a strong appetite for AI, potentially creating new markets and partnerships. This rapid adoption means AI tools and services may evolve differently, offering unique opportunities for early adopters.



