The 2027 CMO planning challenge is bigger than the budget

Source: Martech.org· Mark Ogne· August 14, 2026
The 2027 CMO planning challenge is bigger than the budget

More budget won't fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. The post The 2027 CMO planning challenge is bigger than the budget appeared first on MarTech.

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