To find out what customers think, this $2bn startup asks their AI twins
Source: The Next Web· Cristian Dina· July 30, 2026
SynaBot summary
Startup Simile secured $200 million in funding to develop AI consumer avatars. These "agentic twins" will allow companies to simulate customer feedback at scale, potentially replacing traditional market research methods with AI-driven insights.
Key takeaways
- AI simulates consumer opinions for market research
- Startup raised $200 million for AI twin technology
- Companies can test ideas on AI before real customers
- Potential to speed up product development
Why it matters
Businesses can now test product concepts and marketing messages on AI simulations before engaging real customers. This could lead to faster product development cycles and more targeted campaigns, saving resources and reducing risk for companies.
This story was reported by The Next Web. Read the full original article:
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