Tournaments Retire Their Mascots. Great Brands Raise Theirs for Life

Source: Motionographer.com· Federico Masini· August 24, 2026
Tournaments Retire Their Mascots. Great Brands Raise Theirs for Life

FIFA retires its mascots after one summer; the smartest brands never do. In his first Motionographer column, Pickbrain founder Federico Masini makes the case for characters as brand infrastructure, armed with fresh data, a fan-elected thermos, and a lemon tha…

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