Digest: Apple Expands OpenAI Data Theft Claims; Grubhub & 40 Brands Test ChatGPT Ad Measurement

Apple is intensifying its legal battle with OpenAI, seeking to halt the company's alleged use of stolen data. Meanwhile, OpenAI is partnering with AppsFlyer to enable in-app ad performance tracking for its ChatGPT advertising platform.
Key takeaways
- Apple seeks injunction against OpenAI over data theft claims
- OpenAI integrates with AppsFlyer for ad measurement
- ChatGPT Ads to offer in-app performance tracking
- Legal challenges impact AI data handling practices
Why it matters
These developments highlight ongoing legal scrutiny of AI data practices and the evolving capabilities of AI advertising tools. Users should be aware of how their data might be used and the increasing sophistication of AI in marketing.
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