Govt slashes online content takedown time to two hours for sensitive matters
New IT Rules now mandate social media platforms to remove harmful AI-generated content, including deepfakes, within two hours. This significant reduction from 24 hours aims to curb the spread of misinformation and protect users from synthetic media abuse.
Key takeaways
- Harmful AI content takedown reduced to 2 hours
- Deepfakes and synthetic media now covered
- IT Rules 2021 amended to enforce changes
- Faster protection against online misinformation
Why it matters
This accelerated takedown policy means AI users can expect a faster response to malicious deepfakes or AI-generated scams. It reduces the window for harmful synthetic content to spread, offering greater protection for individuals and businesses relying on digital platforms.
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