Episode 16: Getting to MarTech 4.0

Source: Realstorygroup.com· jgingras@realstorygroup.com· July 28, 2026
Episode 16: Getting to MarTech 4.0

Tony and I talk about the concept of MarTech 4.0, explaining why enterprise organizations must move beyond siloed channel strategies toward unified data, content, decisioning, and orchestration.

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