How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying

Source: Forrester.com· Joe Cicman· July 31, 2026
How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying

To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe couldn’t buy a solution because the solution didn’t exist yet. This is a story of marketing and technology leaders adapting an operating model un…

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