How Fanatics Betting and Gaming built a multi-agent customer support system

Source: Amazon.com· Parker Bradshaw· August 19, 2026
How Fanatics Betting and Gaming built a multi-agent customer support system

Fanatics Betting and Gaming built a multi-agent customer support system on AWS to handle the complexity of sports betting: state-specific rules, real-time responsible gaming, and traffic spikes during major sporting events. This post walks through the archite…

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