India’s RCS Adoption Surges 108% as Businesses Shift to Richer Customer Conversations, Reveals Infobip
Source: BusinessLine· August 18, 2026
SynaBot summary
Businesses in India are increasingly using Rich Communication Services (RCS) for customer engagement, with a 108% surge in adoption. Finance and fintech sectors lead this trend, leveraging RCS for more interactive and data-rich messaging to connect with clients.
Key takeaways
- RCS adoption in India has more than doubled.
- Finance and fintech dominate RCS usage.
- Businesses seek interactive customer messaging.
- Richer communication drives enterprise adoption.
Why it matters
This shift indicates a growing demand for more sophisticated communication channels beyond basic SMS. For professionals using AI tools, it highlights opportunities to integrate richer, interactive messaging into customer service and marketing strategies for better engagement and data capture.
This story was reported by BusinessLine. Read the full original article:
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