Marriott Adds AI-Powered Conversational Search Tool to Drive Direct Bookings

Source: pymnts.com· PYMNTS· August 3, 2026
Marriott Adds AI-Powered Conversational Search Tool to Drive Direct Bookings

Global hospitality company Marriott International accelerated the deployment of artificial intelligence (AI) solutions for customers of its properties and its travel platform during the second quarter. “In June, we began our phased rollout of Ask Bonvoy, our …

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