Why Merchant-Owned Apps Are Retail’s Fastest-Growing Sales Channel
Source: pymnts.com· PYMNTS· August 10, 2026
SynaBot summary
Retailers are increasingly investing in their own branded mobile applications as a primary sales channel. This shift is driven by a fragmentation of the typical customer purchasing path, making direct merchant engagement crucial for continued growth.
Key takeaways
- Retail sales are shifting to merchant-controlled mobile apps.
- Customer purchasing journeys are becoming less predictable.
- Direct brand engagement via apps is now a key growth driver.
- AI tools will be vital for in-app customer interaction.
Why it matters
For AI users in retail, this means a growing need for tools that can manage and optimize in-app customer experiences. Expect increased demand for AI assistants that personalize recommendations, handle customer service, and streamline checkout processes within these proprietary platforms.
This story was reported by pymnts.com. Read the full original article:
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