Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

Source: AdExchanger· AdExchanger Guest Columnist· July 27, 2026
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product manageme…

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