Inside the influencer nightmare of being cloned for deepfake ads: ‘It’s you, but you know it’s not you’
Source: New York Post· Michael Kaplan· July 26, 2026
SynaBot summary
AI-generated deepfakes are appearing in advertisements, impersonating influencers without their consent. This technology allows for the creation of realistic but fake promotional content, raising significant ethical and legal concerns for creators and consumers alike.
Key takeaways
- Deepfake ads are being used without influencer permission.
- AI can create convincing but fake promotional content.
- This raises serious ethical and legal questions.
- Consumers may be misled by AI impersonations.
Why it matters
This development highlights the growing risk of AI-powered impersonation in marketing. Users of AI tools should be aware that promotional content might feature unauthorized digital replicas of real people, potentially misleading consumers and damaging brand trust.
This story was reported by New York Post. Read the full original article:
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