Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage Beer skit claims 'AI data centers waste millions of gallons of water'

Source: Tom's Hardware UK· editors@tomshardware.com (Jowi Morales) , Jowi Morales· August 19, 2026
Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage Beer skit claims 'AI data centers waste millions of gallons of water'

Two indie brands join together in a viral ad campaign asking people to pee on computers. Taylor Swift's brother-in-law, Jason Kelce, who co-owns one of the brands, stars in this humorous ad where he pees in a bottle and carries it to a post office to send to …

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