Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

Source: AdExchanger· Alyssa Boyle· August 14, 2026
Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, …

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