AI Is Accelerating The Great GTM Reset For Partner Ecosystems

Source: Forrester.com· Maria Chien· July 29, 2026
AI Is Accelerating The Great GTM Reset For Partner Ecosystems

B2B leaders have spent the past few years asking how AI can make their teams more productive. That internal focus must transition to a bigger question that demands more urgent attention: How do we respond to AI changing how buyers discover, evaluate, and choo…

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