AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty

Source: Digiday· Digiday Events· August 24, 2026
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty

When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agenti…

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