AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
Source: Search Engine Journal· Heather Campbell· August 13, 2026
![AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell](https://images.weserv.nl/?url=cdn.searchenginejournal.com%2Fwp-content%2Fuploads%2F2026%2F08%2Fap-3-846.png&w=1400&output=webp&we&il)
SynaBot summary
Freshpet is demonstrating how to succeed in Google's AI Overviews by prioritizing trust signals. This approach helps their brand get recognized even when AI summarizes search results, ensuring visibility beyond just ranking.
Key takeaways
- AI Overviews can bypass top-ranked brands.
- Trust signals are vital for AI recognition.
- Brands must actively build AI visibility.
- AI recommendations may not include all options.
Why it matters
For AI users, this highlights how AI search summaries can omit brands. Freshpet's strategy shows that building trust is crucial for ensuring your preferred AI tools and assistants will actually recommend your chosen products or services.
This story was reported by Search Engine Journal. Read the full original article:
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