Amazon Prime Video will support Samsung's HDR10+ Advanced

Amazon Prime Video is adopting Samsung's new HDR10+ Advanced format for enhanced video quality. This upgrade will be available on select titles globally, requiring a new Samsung TV model from 2026 to experience the full benefits.
Key takeaways
- Prime Video integrates Samsung's HDR10+ Advanced.
- Enhanced video quality for select titles.
- Requires Samsung TVs from the 2026 model year.
- Rollout begins later this month globally.
Why it matters
This development signals a push for higher fidelity streaming experiences. For professionals using AI tools for content creation or analysis, understanding evolving video standards ensures compatibility and optimal presentation of visual data.
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