As the holidays near, two-thirds of shoppers are using AI
Source: Retail Dive· Tatiana Walk-Morris· August 4, 2026
SynaBot summary
A recent survey reveals that a significant majority of consumers are turning to AI tools for their holiday shopping needs. Shoppers are leveraging AI to discover products and identify deals as the busy season approaches.
Key takeaways
- Most shoppers use AI for holiday gift discovery
- AI helps consumers find deals and compare products
- Early holiday shopping is driven by AI assistance
- Consumer reliance on AI for shopping is increasing
Why it matters
This trend highlights the growing integration of AI into everyday consumer behavior, impacting how people discover and purchase goods. Businesses and AI tool developers should recognize this shift to tailor offerings and marketing strategies for an AI-informed shopper.
This story was reported by Retail Dive. Read the full original article:
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