ChatGPT ads hit Europe on Monday, but not the personalized kind

Source: Notebookcheck.net· Steffen Zahn· August 22, 2026

OpenAI switches on ChatGPT Ads in 31 European markets on 24 August. Only Free and Go users see them, and in the EEA and Switzerland there is no personalization at launch, so there is nothing to consent to yet. The free plan still hides an ads-free option that…

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