Comments - How to get AI Marketing projects delivering ROI, not just time saved

Source: Substack.com· Lious· August 26, 2026
Comments - How to get AI Marketing projects delivering ROI, not just time saved

The sequence of strategy, measurement, then human-and-agent team design feels right. A useful counterpoint to time saved is that an agent can make an unmeasured activity cheaper and still move the company farther from a repeatable motion. One case I keep seei…

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