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Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India push

Source: The Times of India· Dhruv Mohan· July 29, 2026
Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India push

Dell Technologies is bringing back its recognizable XPS consumer PC brand after a brief hiatus. The company is also expanding its omnichannel distribution strategy across India. This move aims to make premium brands like XPS and Alienware more accessible.

This story was reported by The Times of India. Read the full original article:
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