Don’t hire thoughtbot to write code

Software development consultancies must evolve beyond basic code generation as AI lowers costs. Clients now expect higher-level strategic guidance, problem-solving expertise, and experienced judgment from their partners.
Key takeaways
- AI is commoditizing basic code production.
- Consultancies must offer strategic problem-solving.
- Clients seek experienced judgment and decision support.
- Value is shifting from quantity to quality of solutions.
Why it matters
For AI users, this signals a shift in how development services are valued. Expect to pay more for strategic input and complex problem-solving, rather than just raw code output, as AI handles routine tasks.
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