Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
Source: Digiday· Tim Peterson· July 29, 2026
SynaBot summary
Comcast's FreeWheel is now offering programmatic ad buyers detailed reporting at the individual show level for streaming content. This aims to address a significant lack of transparency in the current connected TV advertising market.
Key takeaways
- Show-level reporting now available for streaming ads
- Addresses transparency issues in connected TV advertising
- Enables more precise ad spend optimization
- Benefits programmatic ad buyers directly
Why it matters
This development provides greater insight into streaming ad performance, allowing businesses to better understand where their ad spend is most effective. Advertisers can make more informed decisions, optimizing campaigns for better ROI on connected TV platforms.
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