How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
Source: Substack.com· Mark Williams-Cook· August 7, 2026
SynaBot summary
A new 'cats.txt' standard highlights how claims about AI tools often lack real-world validation. This approach uses a simple text file to test if AI marketing arguments hold up under scrutiny, revealing a common lack of evidence in the industry.
Key takeaways
- AI tool marketing often lacks verifiable proof.
- A new standard uses simple text files for testing.
- Scrutinize AI claims for actual performance data.
- Don't accept 'AI said it' as proof of value.
Why it matters
Users of AI tools need to be critical of marketing claims. This situation underscores the importance of looking for concrete evidence of an AI assistant's effectiveness beyond simple assertions or basic functionality.
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