Immersive media gains momentum in India

Indian companies are leveraging AI and VR for immersive storytelling, drawing inspiration from traditional narratives. Despite growing interest, widespread adoption faces obstacles due to expensive hardware and regulatory complexities.
Key takeaways
- AI and VR are merging for novel content creation.
- Indian mythology inspires early immersive projects.
- High equipment costs hinder broader VR/AR access.
- Monetization and legal issues require resolution.
Why it matters
This development signals potential new ways for businesses to engage customers and employees using AI-powered virtual experiences. Overcoming cost and legal barriers could unlock innovative applications for training, marketing, and collaboration.
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