“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years

Source: Itsnicethat.com· It's Nice That· August 13, 2026
“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years

It’s Nice That sits down with creative director Christy Silva and director of brand design Cynthia Pratomo to discover the inspiration behind Instagram’s latest brand system, and an exciting new wordmark.

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