Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?

Source: AdExchanger· AdExchanger Guest Columnist· August 24, 2026
Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?

Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoni…

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