Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Source: Digiday· Sara Jerde· July 27, 2026
SynaBot summary
Retailer Michaels reported its new AI assistant, "Ask Mike," powered by Google's Gemini, significantly improved customer engagement. The tool is showing a doubling of conversion rates compared to standard search methods on their platform.
Key takeaways
- Michaels' AI assistant "Ask Mike" uses Google Gemini technology
- Early results show a 2x increase in conversion rates
- AI assistants can directly impact retail sales performance
- Enhanced product discovery through conversational AI
Why it matters
This development suggests AI assistants can move beyond simple queries to drive tangible business outcomes like sales. For users, it highlights the potential for AI to personalize shopping experiences and streamline product discovery, leading to more effective online interactions.
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