Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Source: Biztoc.com· digiday.com· July 27, 2026
SynaBot summary
Michaels reports its Google Gemini-powered AI assistant, "Ask Mike," has significantly boosted online sales. The tool is credited with doubling conversion rates compared to standard search functions, indicating AI's potential to enhance e-commerce experiences.
Key takeaways
- Michaels' AI assistant shows strong sales performance.
- Gemini-powered tool doubles conversion rates.
- AI enhances e-commerce search functionality.
- Direct business impact from AI tools demonstrated.
Why it matters
This development shows how AI assistants can directly impact business outcomes by improving customer journeys. For professionals leveraging AI tools, it highlights the potential for AI to drive sales and streamline online interactions, moving beyond simple information retrieval.
This story was reported by Biztoc.com. Read the full original article:
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