Michaels launches omnichannel custom framing experience with Architectural Digest
Source: DigitalCommerce360· Kevin Williams· August 21, 2026
SynaBot summary
Michaels is rolling out a new online custom framing service. It features a 3D and augmented reality tool allowing customers to visualize and buy custom frames digitally before purchase.
Key takeaways
- New custom framing service from Michaels
- Features 3D and AR visualization tools
- Digital-first approach for online buyers
- Enhances customer preview and purchase process
Why it matters
This integration of AR and 3D visualization into a retail service demonstrates how AI-powered tools can enhance customer experience and purchasing decisions for custom products. It sets a precedent for other businesses looking to blend online and in-store shopping.
This story was reported by DigitalCommerce360. Read the full original article:
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