Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Source: Digiday· Michael Bürgi· August 13, 2026
SynaBot summary
Moloco, known for its programmatic advertising technology, is launching an agency partner program. This initiative aims to broaden its reach beyond mobile advertising into areas like connected TV and other media platforms.
Key takeaways
- Moloco introduces a new program for advertising agencies.
- Expansion targets connected TV and other non-mobile ad markets.
- Program aims to leverage agency relationships for growth.
- Potential for broader AI-driven ad campaign integration.
Why it matters
This move signals a potential shift in how AI-driven advertising platforms engage with agencies. For users of AI tools, it could mean new opportunities for integrated campaigns across various media channels, potentially streamlining ad buying processes.
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