NBCU’s Peacock And YouTube Partner: Is Direct To Consumer Dead?

Source: Forbes· Howard Homonoff, Contributor, Howard Homonoff, Contributor https://www.forbes.com/sites/howardhomonoff/· August 7, 2026

NBCUniversal's new partnership with YouTube signals a continuing shift in media strategy, moving away from the standalone direct-to-consumer (DTC) model.

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