PetSmart Used AI to Drive a 22% Lift in Salon Bookings

Source: pymnts.com· PYMNTS· August 7, 2026

Even pets have stylists. At PetSmart, it’s a serious business. The company wanted more customers booking grooming appointments at its salons. Instead of writing a new email campaign and testing it against a control group over several weeks, the retailer gave …

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