Rise of AI shopping pushes merchants to protect loyalty, Adyen says

Source: The Times of India· Reuters· August 13, 2026
Rise of AI shopping pushes merchants to protect loyalty, Adyen says

Adyen co-CEO Pieter van der Does told Reuters that a merchant he spoke with this ​week generated 70% of its volume through direct channels and wanted to retain that share as shoppers increasingly begin their searches through chatbots.

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