Roku Is Raising Its Hardware Price Up to 50%. Here's How to Avoid the Increase
Source: PCMag.com· Will Mccurdy· July 25, 2026
SynaBot summary
Roku is increasing prices on several of its streaming devices, with some models seeing hikes of up to 50%. The Roku Ultra now costs $150, and the Streaming Stick is up to $40. This affects consumers looking for affordable streaming hardware.
Key takeaways
- Roku device prices are increasing significantly.
- The Roku Ultra now costs $150, a 50% jump.
- Streaming Stick price rose to $40.
- Higher hardware costs impact streaming budgets.
Why it matters
For AI users who integrate streaming devices into smart home setups or use them for media consumption, these price increases mean higher costs for essential hardware. This could impact budgets for home automation projects and personal entertainment expenses.
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