Small Brands Get Famous On TikTok Shop, But Amazon Is Still King

Source: Forbes· John Schroyer, Forbes Staff, John Schroyer, Forbes Staff https://www.forbes.com/sites/johnschroyer/· August 15, 2026
Small Brands Get Famous On TikTok Shop, But Amazon Is Still King

A TikTok Shop sponsored survey finds it’s the top way consumers discover new products. But then they often buy elsewhere, such as on Amazon, say e-commerce pros.

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